Maple Lodge Farms, one of Canada’s leading chicken processors, wanted an interactive digital experience for a campaign promoting their sliced deli meats. We created a sandwich maker site, which allowed users to select ingredients (including Maple Lodge deli) to create their ideal sandwich and entered them in a contest on completion.

I worked with our development team on UX design, copywriting and project management.

The sandwich maker site and contest served as the keystone of a digital campaign, including email and social media, which exceeded all KPIs by an average of 58% and resulted in over 1.6 million social impressions, 121,000 website visits and over 11,000 email signups.