Resume

I am an experienced digital strategist and writer who embraces storytelling using technology, research, and data. I have over ten years of experience creating compelling content that adheres to a brand’s unique voice and resonates with their target demographics. I use extensive research and data analysis to create content and strategies that are sustainable, flexible and adaptable.

Highlights

Portfolio
 

  • User experience research and design 

  • Wireframing with Adobe XD and Figma

  • Accessible web design (AODA/WCAG)

  • Usability testing 

  • Multi-disciplinary project management

  • Digital content strategy  

  • Data analysis and insights 

  • Digital thought leadership 

  • In-depth research and content planning  for complex industries

Experience

 

UX Designer
Indigenous Services Canada
2021-present

  • Uses analytics, quantitative and qualitative UX research methods, and usability testing to  create data-driven content experiences for Indigenous Service Canada’s public-facing  web presence. 

  • Runs design thinking workshops to ensure stakeholder involvement and alignment at every stage of a project. 

  • Creates research and design artifacts and deliverables, including journey maps, service  blueprints and personas. 

  • Creates wireframes and high-fidelity prototypes for usability testing. 

  • Works with multidisciplinary teams of stakeholders, writers, designers and developers  to ensure that organizational goals, user needs and technological constraints are all  addressed. 

  • Liaises with communities of practices across all levels of government (federal, provincial,  territorial) to ensure best practices in UX research and design. 

 

UX Designer
IBM
2020-2021

  • Served as user experience designer on a federal government client’s service design  team to map life journeys showing the ways an individual will interact with a  department’s different services over the course of their life. 

  • Created clear, inclusive and accessible content experiences for public- and private sector clients. 

  • Collaborated directly with cross-disciplinary teams and stakeholders to tell cohesive  product stories. 

  • Simplified technically complex concepts and details from multiple sources into  consumable content that drives user actions. 

  • Worked with teams across the organization to edit the second edition of the IBM  DesignOps handbook. 

Digital Strategist
LMA Communications
2017-2020

  • Used storytelling, research, analytics and insights to create integrated content strategy plans that connect digital, social and traditional marketing efforts.

  • Worked with clients across a wide range of industries to help plan, create, refresh and distribute content that meets the needs of the client's target demographics and is consistent with their brand's voice.

  • Performed social media and content audits, as well as competitive analyses for clients.

  • Created and managed editorial and content calendars and works with in-house and freelance content creators, as well as influencers, to ensure that clients have a steady flow of high-quality, engaging content across all platforms they have a presence on.

  • Wrote and edited long- and short-form copy tailored specifically to not only to the brand's unique voice and target audience, but also to the specific platform on which it is being distributed.

  • Collaborated with design teams to produce websites, videos, graphics and other creative assets that align with clients' written content and established branding, but also resonate with their target demographics.

  • Gathered and analyzed data from analytics platforms to provide ongoing recommendations to clients on how to modify content and campaign strategies to ensure ongoing growth, conversions and success.

 

Content Manager
Joyous Health
2012-2016

Responsibilities included managing editorial calendars; liaising with guest authors; writing, editing and formatting blog posts; composing and scheduling social media posts for all platforms (including Facebook, Twitter, Instagram and Pinterest); gathering, interpreting and presenting website and social media statistics and analytics; investigating trends within the social media world; community management across all platforms; conducting background research; and writing, editing and proofreading presentation materials, articles and other written materials.

 

Business Development Coordinator
Torys LLP
2010-2012

Responsibilities included writing, editing, producing and printing marketing materials for pitches, conferences and other marketing and business development initiatives; assisting in tracking the success rates of pitches, proposals and business development initiatives; ensuring that the firm’s experience database and stock marketing materials are up to date.

Publishing Assistant
Torys LLP
2009-2010

Responsibilities included editing bulletins and articles and posting them to the firm’s website, tracking the printing of articles by the firm’s lawyers in outside publications, assisting in the development of the firm’s writing style guide and providing additional support to the manager of publishing as needed.

 

Bilingual Media Intelligence Representative
Cision
2008-2009

Responsibilities included training and providing day-to-day support of clients using the Web-based media monitoring system, assisting in the development and testing of upgrades to the media monitoring system, tracking down news stories on an ad-hoc basis for clients and within CNW Group, ensuring that journalist contact information is up to date in the organization’s online media database.

 

News Centre Associate
Cision
2004-2007

Responsibilities included proofreading press releases and fielding calls and emails from clients.

Education

Bachelor of Journalism (Honours)
University of King’s College, Halifax NS
2000-2004