The reconciliation journey
This web presence forms the keystone in an ongoing and evolving campaign to show the progress the Canadian government is making toward reconciliation.
Crown-Indigenous and Northern Affairs Canada needed to create a web experience that pulled together all of the aspects related to reconciliation not just from across its own files, but across all federal government departments.
We consulted with national Indigenous organizations to ensure that the content was not only user-focused, but culturally sensitive.
Lived experiences
An important piece of the reconciliation journey campaign was to make sure that Indigenous voices were at the forefront. We created a media hub to showcase partner content and introduced new media templates, like photo essays that allow partners in low-bandwidth areas, or without access to video production to share their stories.