Joyous Health
As the Editorial and Social Media Manager for Canadian wellness brand Joyous Health, I performed a wide range of content creation, strategy and management duties, including
managing editorial calendars
liaising with guest authors
writing, editing and formatting blog posts
composing and scheduling social media posts for all platforms
gathering, interpreting and presenting website and social media statistics and analytics to inform future content decisions
investigating trends within the social media world
community management across all platforms
conducting background research
and writing, editing and proofreading presentation materials, articles and other written materials
While I usually wrote content as the Joyous Health brand, I also occasionally wrote longer-form content (blog posts) as myself, modifying the tone and voice slightly to align with the Joyous Health target audiences. Here are a few examples:
Four Ways to do a Digital Detox
While many of us would love to be able to power off all our devices and completely disconnect for a few days, in a world where hyperconnectedness is the norm, it’s not always an option. If, like me, you work in the digital sphere, leaving your smartphone at home, even for a day, isn’t possible if you want to keep your job. Read more …
How To Develop A Mindfulness Practice
Mindfulness is really having a moment right now. Everyone from pop stars to tech CEOs to Joyous Health bloggers are talking about how good for you the practice is, and mindfulness has gone from thing your weird hippie friend keeps talking about to billion-dollar industry. Read more …
The Joyous Team's Favourite Natural Beauty Products
Hi everyone! Kate, here! I'm the editorial manager over at Joyous Health, and every once in a while, I like to give you guys a peek behind the scenes about what goes on, and what people who work in the wellness world really do, and the stuff they love. Read more